Tags: dollar | menu | taco bell | mcdonalds

Dollar Menu Grabbed by Taco Bell After McDonald's Dropped It

Image: Dollar Menu Grabbed by Taco Bell After McDonald's Dropped It

Taco Bell is introducing a version of the dollar menu following its $1 Double Stacked Taco campaign in December. (Taco Bell)

By    |   Monday, 09 Jan 2017 10:53 AM

The dollar menu has been grabbed by Taco Bell after McDonald’s dropped it more than three years ago.

Taco Bell is introducing its version of the dollar menu to customers after its Feast for $1 All Day campaign in October and the $1 Double Stacked Taco in December, the Business Insider noted.

The Mexican food chain launched its new Dollar Cravings menu on Monday, according to the Los Angeles Times.

The menu will feature 11 items, targeting millennials, considering it’s that group that drives 50 percent of the chain’s transactions.

Some of the items include spicy tostadas, triple layer nachos and shredded chicken quesadillas, cinnamon twists and caramel apple empanadas.

“We have not walked away from the dollar-menu price point when others have,” Taco Bell’s chief marketing officer, Marisa Thalberg, told the Business Insider.

“They have the ability to reach a number of customers at different price points with quality items where burger chains can’t,” said Kevin Burke, a restaurant industry analyst at Trinity Capital, per the Times.

Despite the new menu, Taco Bell’s items are said to be so cheap that adding items to a dollar menu actually increases the price of certain items, according to the Daily Mail.

Taco Bell already had four items on its menu that were less than a dollar.

In fact, the cinnamon twists and cheesy roll-ups used to cost 89 cents, and the potato soft tacos and caramel empanadas were 99 cents each.

These items have now been added to the dollar menu though.

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The dollar menu has been grabbed by Taco Bell after McDonald's dropped it more than three years ago.
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2017-53-09
Monday, 09 Jan 2017 10:53 AM
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