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Disney $100 Ticket Mark Broken for Entrance to Magic Kingdom

By    |   Tuesday, 24 Feb 2015 11:07 AM

Disney World's one-day ticket price soared above the $100 mark on Sunday, underscoring its commitment to well-heeled customers.

"I do think that Disney's perspective is they're a premium-priced, premium product," Scott Sanders, Disney's former vice president of pricing, told The Orlando Sentinel.

"They believe that . . . there are some people who can't afford it, but there are a lot of people who are willing to pay for the experience."

One-day admission to the main theme park, the Magic Kingdom, are now $105 plus tax. The new price reflects a 6-percent increase from its previous price.

Admission to Disney World's other three parks increased as well, but remain under the three-digit dollar mark at $97.

Disney spokesman Bryan Malenius said in a prepared statement that "many of our guests select multi-day tickets or annual passes which provide great value and additional savings."

Travel to Orlando has gotten more pricey over the years, and Visit Orlando reported that for 2013, the average overnight visitor had a household income of $95,720. Just a year earlier, in 2012, the same metric stood at $88,349 per visitor.

Prices for Disneyland in California also increased over the weekend, with one-day admission rising from $96 to $99, NBC reported.

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Disney World's one-day ticket price soared above the $100 mark on Sunday, underscoring its commitment to well-heeled customers.
disney, 100 dollar, ticket, mark
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2015-07-24
Tuesday, 24 Feb 2015 11:07 AM
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