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Diet Pepsi With Sucralose, Not Aspartame, Arrives in Stores

Image: Diet Pepsi With Sucralose, Not Aspartame, Arrives in Stores
Diet Pepsi stis on a store self on December 9, 2013 in Miami, Florida. (Joe Raedle/Getty Images)

By    |   Tuesday, 11 Aug 2015 12:19 PM

Diet Pepsi's new formula, which gets rid of the aspartame sweetener in favor of sucralose, is hitting store shelves this week, and the cola brand hopes the switch will help boost sagging sales.

According to USA Today, the impending switch was first announced in April, and applies to Diet Pepsi, Caffeine Free Diet Pepsi, and Wild Cherry Diet Pepsi. A new label reading "aspartame free" should indicate which bottles are new, and help customers differentiate from retailers' older inventory of the soft drinks. 

Among consumers, aspartame is usually found in blue packets, and branded as Equal or NutraSweet. Sucralose is usually found in yellow packets, and branded as Splenda.

"The No. 1 thing we see from consumers is a complaint about aspartame," Pepsi's North America CEO, Al Carey, said at an investor conference in February, CNN Money reported. "Aspartame is the sweetener that seems to get most of the negatives in the press and on YouTube."

Pepsi representatives would not say directly that customer complaints about aspartame led to the switch in sweeteners, and the company stood by the federal government's assessment that aspartame is a safe product to use.

Both Pepsi and Coca-Cola have seen sales of diet sodas decline in recent years as customers opt for teas and other non-carbonated drinks. In 2012, declining sales prompted Pepsi to try improving its Diet brand by adding acesulfame potassium, often called ace-K, to the aspartame recipe.

In fact, the new, sucralose-based Diet Pepsi also includes ace-K, NBC News reported.

"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, SVP Pepsi and Flavors Portfolio, in a statement released Monday. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."

In addition to Diet Pepsi, the company also offers Pepsi True, a low-calorie soda made with stevia.

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Diet Pepsi's new formula, which gets rid of the aspartame sweetener in favor of sucralose, is hitting store shelves this week, and the cola brand hopes the switch will help boost sagging sales.
diet pepsi, new, formula, aspartame
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2015-19-11
Tuesday, 11 Aug 2015 12:19 PM
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