Tags: dale earnhardt jr. | army national guard | nascar | sponsorship

Dale Earnhardt Jr.: Army National Guard to Pull NASCAR Sponsorship

By    |   Thursday, 07 Aug 2014 06:49 PM

The Army National Guard announced Wednesday it would end its sponsorship of NASCAR’s Dale Earnhardt Jr. and Indy Racing League’s Graham Rahal.

Citing "constrained resources and the likelihood of further reductions," the Guard said on its website that its sports sponsorship approach to recruitment marketing is changing.

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The Army National Guard spent $32 million on the NASCAR sponsorship and $12 million on its IndyCar sponsorship, the website said. The sponsorships will expire at the end of the current season, said Maj. Gen. Judd H. Lyons, acting director of the Guard.

Hendrick Motorsports, which works with Earnhardt Jr., said the organization had not been informed of the Guard’s decision to end the sponsorship.

"We have not been approached by the guard about potential changes and plan to honor our current agreement," the team said, according to The Associated Press.

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, told the AP the decision was disappointing "given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth."

"We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints," Lyons added. "To make best use of limited marketing dollars, future programs will have to sustain the Army National Guard brand with the American public, and also generate quality leads that will fill our ranks with the best Soldiers that America has to offer."

Patricia Driscoll, president of the Armed Forces Federation, tweeted her disagreement with the decision Thursday.





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The Army National Guard announced Wednesday it would end its sponsorship of NASCAR's Dale Earnhardt Jr. and Indy Racing League's Graham Rahal.
dale earnhardt jr., army national guard, nascar, sponsorship
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2014-49-07
Thursday, 07 Aug 2014 06:49 PM
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