Tags: crystal pepsi | comeback | 1990s | soda | throwback

Crystal Pepsi, '90s Fad, Could Be Making a Comeback Thanks to Petition

By    |   Thursday, 11 Jun 2015 10:54 AM

Crystal Pepsi may be making a comeback in the near future, according to a company tweet this week.

The clear, fizzy soft drink of the '90s may return thanks to a Change.org petition launched by retro soda activist LA Beast, better known as competitive eater Kevin Strahle. The company acknowledged the campaign Monday, calling Strahle a “super fan” and thanking him for his enthusiasm about bringing back Crystal Pepsi.



The see-through caffeine-free soda was sold by PepsiCo between 1992 and 1993, according to MSN.com.

Although the soft drink has now developed a cult following, Crystal Pepsi creator David Novak initially thought the soft drink failed because it didn’t taste good, told Fast Company back in 2007.

“It was a tremendous learning experience. I still think it's the best idea I ever had, and the worst executed,” Novak said at the time. “People were saying we should stop and address some issues along the way, and they were right. It would have been nice if I'd made sure the product tasted good. Once you have a great idea and you blow it, you don't get a chance to resurrect it."

Novak may get another chance to bring back his soft drink creation after all. Similar to Coca-Cola’s neon citrus Surge, another soft drink resurrected from the '90s graveyard, PepsiCo might jump in on the \fad of throwback soda.

Past Crystal Pepsi drinkers took to Twitter to rejoice or dismiss the possibility of the soft drink comeback.











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Crystal Pepsi may be making a comeback in the near future, according to a company tweet this week.
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Thursday, 11 Jun 2015 10:54 AM
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