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Crayola YInMn: Recently Discovered Shade of Blue Is Newest Crayon

Image: Crayola YInMn: Recently Discovered Shade of Blue Is Newest Crayon
Crayola's new blue crayon is inspired by YInMn, a recently discovered shade of blue. (OSU)

By    |   Friday, 05 May 2017 04:03 PM

Crayola has chosen a newly discovered brilliant shade of blue known as YInMn as the new color to replace Dandelion yellow, which was retired in March.

YInMn was discovered in 2009 at Oregon State University when chemist Mas Subramanian and his team were mixing chemicals for possible use in electronics. The YInMn designation comes from the elements that make it up: yttrium, indium, manganese, and oxygen. Subramanian patented the pigment, considered to have properties that can reduce cooling costs and energy consumption, in 2012.

“We strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the YInMn pigment,” Crayola CEO and President Smith Holland said, Fortune reported.

YInMN will be the fifth blue shade in the 24-count crayon box, and 19th among all Crayola product lines, Fortune reported.

Crayola fans will get a chance to give the crayon a unique name in a contest running May 5 to June 2. Five finalists will be chosen July 1 and fans can vote on their favorite among them through August before the name is finally chosen.

Twitter users were already suggesting names and commenting on the new color.

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Crayola has chosen a newly discovered brilliant shade of blue known as YInMn as the new color to replace Dandelion yellow, which was retired in March.
crayola, yinmn, new, color, shade, blue
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2017-03-05
Friday, 05 May 2017 04:03 PM
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