Tags: cirque du soleil | blue man group | china

Cirque du Soleil, Blue Man Group to Honeymoon in China?

Image: Cirque du Soleil, Blue Man Group to Honeymoon in China?
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By    |   Friday, 07 Jul 2017 11:59 AM

Cirque du Soleil has purchased the percussion-based Blue Man perfomance group for an undisclosed amount believed to be in the millions of dollars, Variety reported on Thursday. Together they're turning their eyes to China.

Cirque had been looking to expand and diversify, which led to a restructuring in which the private equity group TPG became a major controlling shareholder of the internationally-known live performance arts troupe.

The Blue Man Group started out as a small-scale show in New York City and has grown in 25 years to international tours playing in 20 countries and resident productions in six locations in the United States and Germany, noted Variety.

"We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities," said Daniel Lamarre, president and chief executive of Cirque du Soleil, which is based on Montreal.

"We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong 'love brand' with a solid fan base – something else our two brands have in common."

The New York Times said the acquisition will allow the Blue Man Group to tap into Cirque's worldwide access to theaters and marketers. Both organizations are targeting China and its quickly growing entertainment industries.

The Chinese investment firm Fosun owns a minority stake in Cirque, and Lamarre told the Times that it plans to make heavy inroads into the country.

"When we began our Blue Man journey, we set our sights on creating theater that would bring people together in a celebration of human connection," said Blue Man Group co-founder Phil Stanton. "We have been humbled, amazed, and inspired by the audience responses we have received over the years."

Chris Wink, another Blue Man co-founder, said the collaboration will allow the group to advance to its next chapter of "big ideas for the future."

"Only a global creative powerhouse like Cirque du Soleil could help us achieve our vision," Wink said. "Their commitment to artistic quality and originality is unparalleled and their creative resources are vast. It is an honor to join forces with their organization."

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Cirque du Soleil has purchased the percussion-based Blue Man perfomance group for an undisclosed amount believed to be in the millions of dollars, Variety reported on Thursday. Together they're turning their eyes to China.
cirque du soleil, blue man group, china
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2017-59-07
Friday, 07 Jul 2017 11:59 AM
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