Tags: chipotle | sacramento | lawsuit | picture

Chipotle Sacramento Lawsuit Seeks $2B Over Using Woman's Pictures

Image: Chipotle Sacramento Lawsuit Seeks $2B Over Using Woman's Pictures

A California woman is suing Chipotle Mexican Grill for allegedly using her photo in marketing materials without permission. (Ken Wolter/Dreamstime.com)

By    |   Tuesday, 10 Jan 2017 09:17 AM

The Chipotle Mexican Grill is facing a lawsuit in Sacramento by a woman seeking $2 billion for the company's alleged use of her picture for marketing purposes without her permission.

In a lawsuit filed Dec. 20 in U.S. District Court in Sacramento, Leah Caldwell stated that a photo was taken of her at a Chipotle near the University of Denver in 2006, the Sacramento Bee reported. She said in the suit that she refused to sign a release form for her photo to be used but that the fast food chain used it anyway.

Caldwell said she saw the photo of her in Chipotle restaurants in Orlando, Sacramento, and Roseville, California, along with restaurant advertisements in 2006, the Bee noted. In the lawsuit, she is asking for all of the company's profits over a nine-year period, estimated at $2.1 billion based on its annual reports.

She charged in the lawsuit that over the years the photo had been edited to change her hair and background, adding bottles in the foreground, and showing her in a false light by associating her with alcohol, the Bee reported.

Caldwell's complaint was the second California-based lawsuit filed against the Mexican fast food establishment in two months. In November, Chipotle was sued for allegations that the chain's menu misrepresented the nutritional value of its food products, according to the City News Service.

In the lawsuit filed in Los Angeles Superior Court, David Desmond, Edward Gurevich, and Young Hoon Kim charged that the chain's food products packed more calories than advertised, stated the City News Service. The plaintiff filed their action as a proposed class-action suit to cover all Chipotle customers, noted the news agency.

In the suit, Desmond charged that he purchased a chorizo burrito at a Chipotle in Los Angeles thinking that it contained 300 calories. After eating it, Desmond said in the lawsuit that he 'felt excessively full and realized that the burrito couldn't have been just 300 calories," wrote the City News Service.

Gurevich and Kim charged that they had similar experiences in eating the meal at Toluca Lake and Los Angeles, respectively, reported the City News Service.

© 2017 Newsmax. All rights reserved.

 
1Like our page
2Share
TheWire
The Chipotle Mexican Grill is facing a lawsuit in Sacramento by a woman seeking $2 billion for the company's alleged use of her picture for marketing purposes without her permission.
chipotle, sacramento, lawsuit, picture
358
2017-17-10
Tuesday, 10 Jan 2017 09:17 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved