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Cheerios Seeds: Bees Need Help, So Cereal Maker Giving Away Free Flowers

Image: Cheerios Seeds: Bees Need Help, So Cereal Maker Giving Away Free Flowers
Cheerios is giving away free wildflower seeds to help save the bees. (Dimitris Kolyris/Dreamstime.com)

By    |   Wednesday, 15 Mar 2017 04:48 PM

Cheerios is giving away 100 million free wildflower seeds to help endangered bee populations by encouraging people to plant wildflowers all over the U.S.

In a partnership with Vesey’s Seeds, the cereal giant is sending seeds to anyone who signs up on the website as part of the #BringBacktheBees campaign.

“People need bees. And now bees need people,” Cheerios said.

Cheerios sites facts on its website about declining bee populations, such as “42 percent of bee colonies in the U.S. collapsed in 2015” and “1 in 3 bites of food we eat is made possible by bees and other pollinators.”

The Rusty Patched Bumble Bee was added to the endangered species list in January after the U.S. Fish and Wildlife Service reported that the bee had only been seen in 13 states and one Canadian province since 2000.

Wildflowers can help to increase bee populations by providing nectar and pollen, and Cheerios has pledged to grow 3,300 acres of wildflowers on their oat farms by 2020, in addition to giving the seeds away.

While there is no doubt that bee colonies have declined rapidly — 100,000 colonies existed in 2016 compared to 4.5 million in 2006, according to the U.S. Department of Agriculture — the Genetic Literacy Project said bees are not necessary for most of the world’s food. Pollination of most food crops actually occurs by wind and self-pollination, but bees do account for a 10 to 40 percent crop yields for some types of food crops, like strawberries, sunflowers, and chestnuts.

Twitter applauded Cheerios' move to help save the bees.

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Cheerios is giving away 100 million free wildflower seeds to help endangered bee populations by encouraging people to plant wildflowers all over the U.S.
cheerios, seeds, bees, free
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2017-48-15
Wednesday, 15 Mar 2017 04:48 PM
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