Tags: cadbury creme egg | fans | easter | change

Cadbury Creme Egg Change Irks Sweet-Toothed Fans in UK

By    |   Monday, 12 Jan 2015 04:51 PM

Cadbury creme eggs are an Easter staple, particularly in the U.K., but a new change in the milk chocolate recipe there has fans melting down.

The change only impacts Cadbury creme eggs in the United Kingdom, but CNN said of the 500 million eggs sold each year, two-thirds are sold in the U.K.

Mondelez International, a company of Kraft Foods, which bought Cadbury in 2010, told CNN through a spokeswoman that the eggs, which have always been made with the company’s Dairy Milk chocolate, will now be made with "a standard, traditional Cadbury milk chocolate."

"We have always used a range of milk chocolate blends for different products, depending on their shape or consistency," the spokeswoman told CNN. "The fundamentals of the Cadbury Creme Egg remain exactly the same — delicious milk chocolate and the unique creme center that consumers love."

The news that Cadbury would dare to change the creme egg recipe was greeted with horror by fans.







People were so upset about the recipe change, that many fell for a parody story posted by Waterford Whispers News, which said that 16,000 people turned out in Dublin to protest the new Cadbury creme eggs and that three people were killed.

A Twitter campaign started with #egggate, and other news outlets tackled the horrific story. A writer for The Guardian had a lot of fun, saying that Jan. 12, 2015, would go down in confectionery history as a "bad day, a hurtful day."

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Cadbury creme eggs are an Easter staple, particularly in the U.K., but a new change in the milk chocolate recipe there has fans melting down.
cadbury creme egg, fans, easter, change
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2015-51-12
Monday, 12 Jan 2015 04:51 PM
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