Tags: burger king | proud whopper | gay | pride | burger

Burger King 'Proud Whopper': Gay Pride Burger Is 'The Same Inside'

By    |   Wednesday, 02 Jul 2014 06:53 PM

In celebration of the San Francisco Pride Celebration & Parade, Burger King introduced the “Proud Whopper” in its store on San Francisco's Market Street.

The Proud Whopper, which will be sold through Thursday, comes in a rainbow colored wrapped with the words “We are all the same inside.”

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"It showcases who we are as a brand," said Fernando Machado, senior vice president of global brand management at Burger King, according to USA Today. "It shows how we, as a brand, believe in self-expression."

According to Time, workers responded to customers' questions about what makes the Proud Whopper different by saying “I don’t know.” Once customers unwrapped it, they saw the message and tasted the same burger as usual.

The burger reflects the company’s new “Be Your Way” tagline.

“We really want to be more than burgers, fries and shakes and occupy a space that’s more meaningful to people,” Machado told Time.

Reactions on Twitter were mixed.













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In celebration of the San Francisco Pride Celebration & Parade, Burger King introduced the "Proud Whopper" in its store on San Francisco's Market Street.
burger king, proud whopper, gay, pride, burger
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2014-53-02
Wednesday, 02 Jul 2014 06:53 PM
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