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Amazon Fake Reviewers Sued for Undermining Trust in Site

Image: Amazon Fake Reviewers Sued for Undermining Trust in Site
Workers sort products at an Amazon Fulfilment Center in Tracy, California. (Robert Galbraith/Reuters)

By    |   Monday, 19 Oct 2015 06:58 AM

Amazon is suing more than 1,000 fake reviewers for clogging its product pages with inauthentic appraisals that are often coordinated and paid for via third-party websites like Fiverr.com.

"[T]hese reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon's brand," the company said in its Friday filing in Seattle, Washington, the BBC reported.

"Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate."

The lawsuit, which targets 1,114 defendants – whose real identities have yet to be determined – does not target freelance marketplace Fiverr specifically, however it does state that Amazon has done an "extensive investigation" into users likely connected to the site.

"The challenge of merchants soliciting illegitimate reviews is one that faces all marketplaces and online platforms," Fiverr said in a statement, CNN reported. "In fact, in our own marketplace we restrict reviews to only those who we can verify have actually purchased a service."

According to the court filing, however, many writers offering fake reviews for services have become very creative in bypassing the safeguards both Amazon and Fiverr have put into place to prevent the buying and selling of fraudulent reviews.

"In at least one instance, the seller of a 'Verified Review' was willing to receive an empty envelop, not the product itself, simply to create a shipping record," reads the court filing.

This past April, Amazon moved to sue the marketplaces where many users offer reviews for pay, however this time around it is going after the users themselves.

Many websites that feature user reviews, such as Yelp, TripAdvisor, and more, have been inundated with fake ratings and reviews for years, and have tried to keep pace with combating them.

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Amazon is suing more than 1,000 fake reviewers for clogging its product pages with inauthentic appraisals that are often coordinated and paid for via third-party websites like Fiverr.com.
amazon, fake, reviewers, sue
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2015-58-19
Monday, 19 Oct 2015 06:58 AM
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