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Advertisers Pull Ads From YouTube Over Extremist Content

Image: Advertisers Pull Ads From YouTube Over Extremist Content
(Verizon; AT&T; YouTube)

By    |   Thursday, 23 Mar 2017 08:08 AM

Advertisers such as AT&T and Verizon are moving to pull their ads from YouTube, saying Google's algorithmic ad-placement software could put their ads on extremist websites or next to similar content.

The move doesn't appear to affect ads the companies buy to be next to Google search results, but still covers a large portion of the internet connected to Google's massive ad network, reported The Washington Post.

"We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," said AT&T, per the Post. "Until Google can ensure this won't happen again, we are removing our ads from Google's non-search platforms."

Verizon's Sanette Chao confirmed to USA Today that it had also pulled its ads.

"Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation," said Chao.

While Google declined to comment on the departure of its advertisers, it said it was examining the ad-placement issues, noted USA Today.

"As announced, we’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear," said Google. "We're also raising the bar for our ads policies to further safeguard our advertisers’ brands."

Reuters reported that British retailer Marks and Spencer Group Plc had already stopped purchasing adds on Google over similar concerns. European politicians and brands have complained to the internet giant about ads appearing next to YouTube videos that carry homophobic or anti-Semitic messages.

Analyst Jan Dawson of Jackdaw Research told Reuters that Google faces not only a short-term revenue loss but long-term danger if companies lose faith in the automated placement of ads.

"The bigger risk is this seems to be a backlash against programmatic advertising in general," said Dawson. "There's this worry that you no longer have control over where ads appear."

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Advertisers such as AT&T and Verizon are moving to pull their ads from YouTube, saying Google's algorithmic ad-placement software could put their ads on extremist websites or next to similar content.
advertisers, pull, ads, youtube, att, verizon
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2017-08-23
Thursday, 23 Mar 2017 08:08 AM
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