NewsMax Media -- America's News Page

Science & Technology

RSS ARCHIVE
Print Page  |  Forward Page  |  E-mail Us

Yahoo Searching for Ways to Show Fewer Web Links



SAN FRANCISCO -- Yahoo plans to show fewer links to other Web sites as it strives to provide more immediate gratification in its Internet search results and lure traffic from the market leader, Google.

The upcoming changes previewed Tuesday are part of Yahoo's two-year effort to better understand its users' intentions so the first page of its search results contains all the vital information sought in a query.

Depending how current tests go, some search results later this year may feature nothing but images of landmarks or video, if Yahoo's technology believes that is what's most likely to satisfy an individual user.

Sunnyvale-based Yahoo has been losing ground to Google in the lucrative search market for years.

© 2009 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.


Print Page  |  Forward Page  |  E-mail Us


Related Links:


Top News