Tags: Net | Neutrality | FCC | Ford

Net Neutrality Opponents Square Off

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Tuesday, 18 Nov 2014 10:03 AM Current | Bio | Archive

Net neutrality is a hot topic today. The web is buzzing about it. Congressmen are weighing in and, of course, telecom companies are lobbying for their brand of reality.
 
In fact, much of this debate has come down to a David and Goliath narrative. But is that accurate, really? Well, in some cases, yes. Larger companies, particularly those who compete against independent streaming providers, love the idea of a tiered Internet with a fast lane for the highest bidder. However, there are other major corporations lining up on the side of the consumer.
 
While some companies have preferred to take a very public position on this issue, at least four are quietly (as possible) lobbying behind the scenes. Ford, Visa, Bank of America, and UPS are urging FCC commissioners to reclassify broadband Internet service under Title II.

This would cause Internet services to be regulated similarly to public utilities. The situation is further complicated by the fact that each of these four major American companies has previously stringently denied any closed-door meetings with the FCC on the subject of net neutrality.
 
That being said, representatives for the Ad Hoc Telecommunications Users Committee have paid several visits to the FCC this year. According to media reports, these representatives included: Nicholas Lewis, senior VP at UPS, Lawrence Chattoo, senior VP at Bank of America, Carl Holshouser, a government relations leader at Visa, and James Carroll, Ford’s Washington counsel. These reps have not publicly advocated for net neutrality, and they have gone so far as to say they are not discussing Title II with the commissioners.
 
It's curious, but what is even more so is the fact that these folks are meeting at all. Without a blatant dog in the fight, these companies — or at least these principles — must see something of value and some profit to be made in keeping the net neutral.
 
What their true motivations may be will stay in the realm of speculation for now, but one thing is undeniably clear — big brands are taking sides in the coming war for the web.
 
Ronn Torossian is one of America’s foremost Public Relations executives as founder/CEO of 5WPR, a leading independent PR Agency. The firm was honored as PR Firm of the Year by The American Business Awards, and has been named to the Inc. 500 List. Torossian is author of the best-selling "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." For more of Ronn Torossian's reports, Go Here Now.
 
 

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Net neutrality is a hot topic today. The web is buzzing about it. Congressmen are weighing in and, of course, telecom companies are lobbying for their brand of reality.
Net, Neutrality, FCC, Ford
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2014-03-18
Tuesday, 18 Nov 2014 10:03 AM
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