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Trump Campaign Beefs Up Digital Presence, Fundraising Efforts

Image: Trump Campaign Beefs Up Digital Presence, Fundraising Efforts
Donald Trump (AP)

By    |   Tuesday, 28 Jun 2016 12:52 PM

Donald Trump is beefing up the digital operations arm of his presidential campaign as he tries to raise more money and gain more voter support for his general election campaign.

The presumptive Republican nominee is now working with two firms to help manage fundraising efforts, according to Politico. The campaign is trying to raise $11 million by the end of June, which is Thursday.

Representatives from Revv and Prosper are helping the campaign's fundraising. Officials from the Trump camp and the RNC met with another company, Cambridge Analytica, last week, although Politico reports the firm has not yet been hired. That company reportedly did work for the Ted Cruz campaign before the Texan bowed out of the race.

The decision to focus more on digital data and fundraising is a change from Trump's primary campaign. The real estate mogul paid his own way and said he did not spend much time or money collecting voter data — the opposite approach taken by Democrat Hillary Clinton, who has a team of people working on those.

Big data has become an important part of political campaigns in recent years. A report in early June highlighted Democrat Bernie Sanders' use of a company called ActBlue, which has helped Democrats raise more than a billion dollars since 2004.

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Donald Trump is beefing up the digital operations arm of his presidential campaign as he tries to raise more money and gain more voter support for his general election campaign.
trump, campaign, digital, presence, fundraising, efforts
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2016-52-28
Tuesday, 28 Jun 2016 12:52 PM
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