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Politico's Glenn Thrush: Hillary's Strategy to Contain the Press

Image: Politico's Glenn Thrush: Hillary's Strategy to Contain the Press
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By    |   Monday, 20 Apr 2015 04:40 PM

Former Secretary of State Hillary Clinton may be the only presidential candidate who wants less media attention, not more.

When asked what the highlight was of Clinton's first week of her campaign, a top staffer said "the Aaron Hernandez verdict," Glenn Thrush, senior staff writer for Politico,  is reporting. 

That in addition to Florida Sen. Marco Rubio's announcement that he is running for president "were welcome diversions for a team premiering not just a candidate but an updated approach to the oldest Clinton problem of all": dealing with the press.

Another challenge and change from 2008 is not having an opponent so far on the Democratic ticket, "which means that Clinton's only day-to-day opposition will be the press pack stalking a candidate with basically 100 percent national name recognition."

In that vein, the strategy of the Clinton campaign is to contain the press, not try to beat it, unlike the 2008 campaign, Thrush writes.

A study Clinton commissioned to examine her previous presidential run "concluded that she has simply spent too much time running against the press, in lieu of defining her own candidacy."

This time around, the focus is more on the long game and less on "following the political press down its daily rabbit hole" after the campaign learned in 2008 that taking on the media is futile.

However, Thrush contends that "the new press strategy isn’t really a press strategy at all — it’s more of a Hillary management strategy, an inward-focused attempt to steer staff, the candidate, and her family away from silly scraps with the media."

To that end, no one in the media knew about her road trip to Iowa until it began. Once the press caught up with Clinton, she "waved off tough questions about her recent conversion to the cause of gay marriage."

GOP candidates such as Marco Rubio, who don't have the name recognition that Clinton has, "need the national press — and he was determined to talk to anyone who would lend a useful platform."

The main goal of the former first lady is to convince voters that she's honest and trustworthy without much help from the press, if she can avoid it.

However, Thrush concludes that "no press strategy, however well executed, can protect a candidate from herself," as was demonstrated by Clinton's mistakenly calling all her grandparents immigrants, which was quickly proven false. 

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Politics
Former Secretary of State Hillary Clinton may be the only presidential candidate who wants less media attention, not more.
Glenn Thrush, Politico, Hillary Clinton, press, strategy
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2015-40-20
Monday, 20 Apr 2015 04:40 PM
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