Tags: Democrats | PACs | midterms | campaign spending

On-Target Democrats Leaning Heavily on Super PACs

By    |   Tuesday, 07 Oct 2014 09:03 AM


Democrats are better organized than Republicans in the current election cycle, raising money and spending it in a coordinated manner through associated political action committees, The New York Times reported.

GOP coordination has been hindered by ideological divisions between establishment and anti-establishment factions. Karl Rove's Crossroads, for instance, has been competing for contributions and power with Americans for Prosperity, which is backed by the Koch brothers.

The divisions have made it harder to synchronize messages in campaign advertising, according to The Times.

Democrats, who had long opposed big-money PACS, are now benefiting from their ability to exchange data, money, and coordinate commercials.

They have benefited more from "super PACs," which may support specific candidates, than Republicans, who are more reliant on political nonprofits whose advertising is more controlled.

The result is that the left has been on message, disciplined, and harmonized while the right has been unable to put forth a clear message. Democratic commercials have tended to adhere to core issues while Republican oriented ads have ranged over many issues, The Times reported.

"The advantage on the Democratic side is with a more top-down approach," Ken Goldstein, a University of San Francisco political scientist, told The Times. "Not only does it mean you don't waste resources in terms of targeting, but your message can be consistent."

Democratic campaign, fundraising, and research groups share office space, attend each other's meetings and have overlapping leadership.

For example, the Senate Majority PAC is situated in the same office suite with American Bridge. And former Obama campaign operative Jim Messina's consulting office is also where Senate Majority's campaigns director Ty Matsdorf works.

Democratic groups have even shared the same commercials, The Times reported.

Republican leaning groups have outspent their Democratic counterparts in the current election cycle, $113 million to $77 million. But abortion rights, environmental, and labor groups have funneled their money to Democratic super PACs, allowing for more efficient and effective spending.

Republicans say it is always harder for the party not in the White House to present a unified front, The Times reported.


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Democrats are better organized than Republicans in the current election cycle, raising money and spending it in a coordinated manner through associated political action committees.
Democrats, PACs, midterms, campaign spending
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2014-03-07
Tuesday, 07 Oct 2014 09:03 AM
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