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Young Republicans Hope to Change Party Image

By Sandy Fitzgerald   |   Friday, 08 Mar 2013 11:54 AM

Some young New York City conservatives are putting their work and money toward rebuilding the Republican Party in an effort aimed at mobilizing GOP voters under the age of 35 into a national movement.

The group of conservatives formed a political action committee called Concord 51 that took part in last year's presidential election," according to Politico. But they hope to broaden the PAC's influence and its financial outreach through satellite groups that have already been established in Washington, D.C., Atlanta, Charlotte, Oklahoma City, and Dallas.

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“We’ve created communications and a brand that is representative of not necessarily party politics, but what we believe to be the politics of our generation,” said Matthew Swift, a co-founder of Concord 51, who works at a property management company.

The organization is more inclusive of gays, minorities, and women than other GOP-associated groups, and hopes to create more enthusiasm for conservative values among younger voters, which Republicans will need to win national elections.

President Barack Obama won the youth vote by a 67 percent to a 30 percent margin last November. But Concord 51 believes it can change that by going national and hiring a full-time executive director. To help start the effort, the group, which includes about 300 dues-paying members, hopes to raise $500,000 this year. It has also started an aggressive social media and public outreach effort.

The group has already attracted the attention of some more established party members, including former presidential candidate Jon Huntsman who headlined a recent fundraiser.

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