Tags: | MidPoint | female | voters | GOP needs

'Dating Profile' Ad Man: GOP, Attract More Female Voters or Perish

By    |   Tuesday, 23 Sep 2014 08:01 PM

The California Republican who bankrolled a television spot comparing President Barack Obama to a duplicitous boyfriend says he did it because somebody in his party has to challenge the "war on women" meme pushed by Democrats and offer female voters an alternative vision.

"We have to compete for those votes; otherwise we're doomed," John Jordan, head of Americans for Shared Prosperity, told "MidPoint" host Ed Berliner on Newsmax TV Tuesday.

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The 60-second clip, entitled "Dating Profile," features a young woman describing how her relationship with the president started promisingly but went awry. It is airing in North Carolina and Colorado, where close midterm races that will help determine which party controls the Senate are in their final weeks.

Jordan said another, similar ad is in the works, and he defended the current one against criticism that it condescends to women by assuming they will respond to a dating analogy.

Jordan said it is Democrats who are giving women short shrift by treating them like "single issue voters."

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The California Republican who bankrolled a television spot comparing President Barack Obama to a duplicitous boyfriend says he did it because somebody in his party has to challenge the war on women meme pushed by Democrats and offer female voters an alternative vision. ...
female, voters, GOP needs
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2014-01-23
Tuesday, 23 Sep 2014 08:01 PM
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