Tags: Trump Administration | Donald Trump | trump | president | run | republican

Trump's Brand Gives Him 2016 Mojo

By    |   Saturday, 07 Feb 2015 02:00 PM

The enduring appeal of Donald Trump is so powerful that he was placed among the front-runners in a recent GOP presidential poll that drew nearly half a million responses – despite the fact that he has not even really officially announced he's running.

The no-nonsense billionaire real estate mogul and top-rated television host has consistently placed in the top of GOP polls and in a recent Drudge Report survey, Trump beat out political heavyweights like former Florida Gov. Jeb Bush, New Jersey Gov. Chris Christie, Florida Sen. Marco Rubio, and even former Arkansas Gov. Mike Huckabee.

The unscientific Drudge polls were based on 450,000 responses. Leading the pack was Wisconsin Gov. Scott Walker with 44 percent. But Trump's 24,000 votes put him in 5th place among GOP contenders, some 3,000 votes ahead of former Alaska Gov. Sarah Palin.

The poll result was all the more impressive for Trump given that he spends most of his time running his global business empire.

In 2012 Trump pulled out of the race citing the renewal of his NBC "The Apprentice" show, now in its 14th season.

But in a January appearance on AM 970's "The Cats Roundtable"  in New York, Trump told host John Catsimatidis that he is "very seriously" considering a run for the GOP nomination.

"I'm going to Iowa," he said. "I'm going to South Carolina. I'm going to New Hampshire. I've been invited by everybody."

Trump's popularity at high-profile political events is no surprise considering he often commands a fee of over $250,000 to speak.

His No. 1 National best seller "Trump: The Art of the Deal," has sold nearly 9 million copies, making it the most successful business book ever written. Trump reportedly has earned over $100 million for his commanding role on "The Apprentice."

And an ABC News affiliate reported Trump "scored some of the day's biggest applause lines" in a speech to a standing-room-only crowd last month at the 2015 Iowa Freedom Summit.

Trump Organization Executive Vice President Michael Cohen tells Newsmax there is a groundswell of support for Trump which shows that Americans are looking for a new type of leadership.

"Obviously you want your politician to be smart," says Cohen. "But one thing that we've seen on both sides of the aisle is that many, if not most, of our politicians have no real-life experience outside of government. Donald Trump exemplifies both. He is incredibly bright and his real life experiences are unprecedented."

That current-day politicians tend to avoid speaking candidly, Cohen says, "is possibly one of the reasons why Mr. Trump does incredibly well in these polls."

He adds that many of Trump's predictions in the 2012 cycle have since come true.

"When you have a strong America, you have a strong world," he says. "When you have a weak America, you have chaos."

While no one can say whether the blunt-speaking billionaire will ultimately opt to throw his hat in the ring, his finish in the Drudge poll illustrates the enduring power of the Trump brand.

A Trump candidacy would have several advantages.

In 2013, Forbes estimated his wealth at $3.2 billion, a low-ball figure according to Trump, who said: "My brand alone is worth $5 billion." That means he could self-fund a presidential campaign free of the influence of well-heeled donors.

Also, Trump can get on any major network almost at will, and his name recognition is through the roof: One season finale of "The Apprentice" drew over 12 million viewers.

"We can make this country great again," Trump told the audience in Iowa to raucous applause. "The potential is enormous and I am seriously thinking of running for president."

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The enduring appeal of Donald Trump is so powerful that he placed among the front-runners in a recent GOP presidential poll that drew nearly half a million responses - despite the fact that he has not even really officially announced he's running.
trump, president, run, republican
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2015-00-07
Saturday, 07 Feb 2015 02:00 PM
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