Tags: Fox News | Media Bias | media | analyst | Bill OReilly | network

Top Analyst: O'Reilly Won't Pop Up on Major Cable Soon

CNBC's "Squawk Box"

By    |   Thursday, 20 Apr 2017 09:47 AM

Bill O'Reilly might have a future on a new cable network or internet show, but he most likely will not pop up on a major cable network in the near future, according to FBR Capital Markets senior analyst Barton Crockett.

"Given what happened, given the advertiser boycott, I just can't imagine him showing up on MSNBC or CNN," Crockett told CNBC's "Squawk Box" Thursday about O'Reilly, a day after after Fox announced its decision to cut ties with him. 

O'Reilly could "draw a big part of his audience" through a new network or online, said Crockett.

Fox News' parent company, 21st Century Fox, announced O'Reilly would not be returning to the channel or his show. The decision was made amid several allegations of sexual harassment and when major brands pulled their advertising from his program.

However, Crockett said he does not think O'Reilly will be replaced with any "losers."

"[Fox will] put up people who are good, talented presenters on television," he said. "But that, combined with their positioning and with their formula and their brand, makes it a good bet they'll continue to be a winner."

Fox announced Wednesday on Tucker Carlson will replace O'Reilly at 8 p.m. Carlson's former spot will be taken over by "The Five" and Sean Hannity will stay in his 10 p.m. spot.

Programs hosted by Eric Bolling at 5 p.m., Bret Baier at 6 p.m., and Martha MacCallum at 7 p.m. will lead into Carlson's show. The new lineup will start Monday.

Crockett said he does believe Fox News will be fine without O'Reilly, its biggest nighttime star.

"They lost Glenn Beck, they lost Megyn Kelly, they lost Roger Ailes, and ratings are at an all-time right high now," he said. "Fox's strength stems from its formula, it stems from its production values, it stems from its positioning on the political spectrum.

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Bill O'Reilly might have a future on a new cable network or internet show, but he most likely will not pop up on a major cable network in the near future, according to FBR Capital Markets senior analyst Barton Crockett.
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2017-47-20
Thursday, 20 Apr 2017 09:47 AM
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