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Gallup Dropping Out of Primary Polling

Image: Gallup Dropping Out of Primary Polling
 

By    |   Wednesday, 07 Oct 2015 07:35 PM

Gallup won't be doing any polling in the 2016 presidential primaries, Politico reports. 

The decision comes after the respected polling organization missed the 2012 presidential election. Gallup showed Republican Mitt Romney winning by one point. Instead, President Barack Obama won a second term by 3.9 points.

Gallup examined its methodology as a result and expected to return for the 2016 primary season, but has opted instead to let others handle the chore.

"That's certainly what we've decided to date," Gallup editor-in-chief Frank Newport told Politico.

Newport said Gallup is undecided on whether to do horse-race polling for the general election.

"We have not made final decisions on what we are going to do in 2016 yet," he said.

Instead, Gallup is focusing on issues affecting voters this primary cycle and how voters feel about the candidates.

"We believe to put our time and money and brainpower into understanding the issues and priorities is where we can most have an impact," Newport said.

The difference already has been noticed by competitors, who are used to seeing Gallup's results. The organization has been considered the gold standard since predicting President Franklin Roosevelt landslide re-election in 1936.

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Gallup won't be doing any polling in the 2016 presidential primaries, Politico reports. The decision comes after the respected polling organization missed the 2012 presidential election. Gallup showed Republican Mitt Romney winning by one point. Instead, President Barack...
gallup, stop, poll, presidential, primaries, missed, results
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2015-35-07
Wednesday, 07 Oct 2015 07:35 PM
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