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Study: Fox News Hits 3-Year Low for GOP Perception

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By    |   Sunday, 28 Feb 2016 10:53 PM

As of mid-February, the perception of Fox News Channel among conservatives was at a three-year low, YouGov BrandIndex reports. 

The slide among Republican adults age 18 and older, coincided with the first GOP presidential debate hosted by Fox News in early August, when front-runner Donald Trump clashed with moderator Megyn Kelly. But less positive perceptions among the general population reaches back to May, according to YouGov BrandIndex.

The scale used by the firm, called a Buzz score, allows people to give scores ranging from 100 to -100, with zero being a neutral perception. Respondents are asked, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

On Jan. 1, 2013, Fox News' Buzz score with Republican adults was 49. It had dropped to 38 by the first GOP debate last year.

The fall accelerated this year, dropping to 36 on Jan. 18, and to 14 on Feb. 12. The current score has risen slightly to 17.

The score among all adults for both CNN and Fox News is currently about negative 5.

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As of mid-February, the perception of Fox News Channel among conservatives was at a three-year low, YouGov BrandIndex reports.
fox, news, percption, low
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2016-53-28
Sunday, 28 Feb 2016 10:53 PM
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