Tags: South Africa

Shaking-Up the Tourism Mix in South Africa

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Tuesday, 02 Sep 2014 09:21 AM Current | Bio | Archive

As the cold winter months give way to a warm and balmy spring, the South African tourism industry gears up to prepare itself for the seasonal influx of foreign visitors.

Mother Nature hosts the first event of the season that brings an early boost for local tourism. All along the West coast of South Africa during the months of August and September, wild flowers come into bloom all at once and transform the semi arid landscape into a spectacular display of brightly colored indigenous flowers.

From October to February great weather opens the gates for visitors to enjoy white sandy beaches, wild life safaris and the unique towns and cities that are scattered across the region.

However with tourism being a significant contributor to the country’s GDP, a more sustainable approach has been preferred over relying heavily on seasonal natural beauty. The conferencing and meetings industry attracts year-round business tourism and encourages a deeper level foreign interest and engagement compared to its leisure counterpart.

South Africa’s public and private sectors have both increased emphasis on improving services and infrastructure that support the international conferencing industry.

On Aug. 4, of 2014, the first sod was turned on the expansion of the already successful Cape Town International Convention Centre — CTICC. The $80 million expansion project is part of a long term strategy to secure more international convention tenders.

More often than not a visit to South Africa involves a mix of business and leisure.

My advice would be to attend a Shape of Africa event where you are able to network with local and international business people in a relaxed and luxurious environment.

Read here for more on the CTICC expansion project

Matthew Klynsmith earned a business administration diploma at CTI in Cape Town, South Africa. He now works at Strategic Options as an associate partner. To read more reports from Matthew Klynsmith, Go Here Now.
 

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South Africa’s public and private sectors have both increased emphasis on improving services and infrastructure that support the international conferencing industry.
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2014-21-02
Tuesday, 02 Sep 2014 09:21 AM
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