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‘No Tobacco Day’ has Impact

Thursday, 31 May 2012 12:30 PM




Today marks the 25th anniversary of World No Tobacco Day, and new research has found the campaign has had a significant impact in boosting media coverage that may be motivating smokers to quit.
The study, led by investigators from the Informatics Program at Children's Hospital Boston and Johns Hopkins Bloomberg School of Public Health, found news coverage that promotes smoking-cessation programs and Internet searches for ways to quit tobacco typically increase by up to 84 percent on the day of the annual event.
The findings, reported in the Journal of Medical Internet Research, were based on analyses of media trends over the past six years.
"After 25 years we didn't know if World No Tobacco Day was having a significant public health impact," said lead researcher John W. Ayers, of Children's Hospital. "Frankly, given the proliferation of awareness days, we were surprised to find large spikes pointing to interest in cessation."
Co-researcher Benjamin Althouse said the team found media coverage of smoking-cessation programs tied to World No Tobacco Day surpasses such coverage around New Year's Day.
"The majority of smokers do want to quit, and World No Tobacco Day is an effective reminder and inspiration," said Joanna Cohen, who leads the Bloomberg School's Institute for Global Tobacco Control.
Researchers noted almost 6 million people die each year from tobacco including 600,000 from second-hand smoke.
For more information on No Tobacco Day and smoking-cessation programs, go to www.who.int/tobacco

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Today marks World No Tobacco Day and researchers say such campaigns motivate smokers to quit.
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2012-30-31
Thursday, 31 May 2012 12:30 PM
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