Dr. Mehmet Oz is host of the popular TV show “The Dr. Oz Show.” He is a professor in the Department of Surgery at Columbia University and directs the Cardiovascular Institute and Complementary Medicine Program and New York-Presbyterian Hospital.

Dr. Mike Roizen is chief medical officer at the Cleveland Clinic Wellness Institute, an award-winning author, and has been the doctor to eight Nobel Prize winners and more than 100 Fortune 500 CEOs.

 

Dr. Mehmet Oz,Dr. Mike Roizen

Tags: drug | advertising | dr | oz | TV | ads

Beware of Misleading TV Drug Ads

Thursday, 17 Oct 2013 08:24 AM

For 16 hours a year (nine times a day for the average viewer) friendly voices come through the TV promising that a brand-name medicine can cure what ails you.

That's the estimated onslaught of direct-to-consumer pharmaceutical advertising on U.S. television. (In Canada, ads can mention either the brand or the indication, but not both.)

Now a new report sounds a consumer alert: While 43 percent of Rx ad claims are objectively true (for nonprescription medicines it was only 23 percent), 55 percent are potentially misleading and 2 percent are false.

So how can you get the benefits you need from medications without falling for the hype?

Here are three tips:

1. When drug ads come on TV, be skeptical. Ask yourself why it is always rugged men driving big trucks who have ED? And why is it always dreamy-eyed women who look like they could spin their own wool who are fighting depression? If you take a second look, you'll be able to differentiate between the pitch and the substance.

2. Before you ask your doc for a medication you've seen on TV, or whenever you get a new prescription, read the prescribing information (it's on the website and in the package). You'll discover usage; warning and precautions; info on clinical studies; and much more.

3. Then ask your doctor how the med will affect YOU; what's the goal and the risk of taking it; and are there alternative medications that can achieve the same result?

Together, make an informed decision about what meds you take.

© 2013 Michael Roizen, M.D. and Mehmet Oz, M.D.
Distributed by King Features Syndicate, Inc.

© King Features Syndicate

 
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For 16 hours a year (nine times a day for the average viewer) friendly voices come through the TV promising that a brand-name medicine can cure what ails you. That's the estimated onslaught of direct-to-consumer pharmaceutical advertising on U.S. television. (In Canada,...
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Thursday, 17 Oct 2013 08:24 AM
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