Dr. Mehmet Oz is host of the popular TV show “The Dr. Oz Show.” He is a professor in the Department of Surgery at Columbia University and directs the Cardiovascular Institute and Complementary Medicine Program and New York-Presbyterian Hospital.

Dr. Mike Roizen is chief medical officer at the Cleveland Clinic Wellness Institute, an award-winning author, and has been the doctor to eight Nobel Prize winners and more than 100 Fortune 500 CEOs.

 

Dr. Mehmet Oz,Dr. Mike Roizen

Tags: athletes | endorsements | junk food | beverages | LeBron James | nutrient | poor

Beware of Athlete-Sponsored Food Ads

Wednesday, 06 Nov 2013 09:35 AM

Children 12-17 are the No. 1 viewers of athlete-sponsored food commercials. So what are top sports figures selling this impressionable audience? Mostly junk. In 2010, nearly 80 percent of athlete-endorsed food products were energy-dense and nutrient-poor -and more than 93 percent of athlete-endorsed beverages got 100 percent of their calories from added sugar.

If you wonder why people who value physical health above all else would push disease-causing foods to kids, well, the facts speak for themselves.

In 2010, Maria Sharapova raked in millions of dollars from her own line of gummies called Sugarpova. Isn't that swe-e-e-et! Kobe Bryant earned around $12 million endorsing drive-thru burgers. Serena Williams hauled in tens of millions of dollars for serving up sweet words for cookies and other nutritional nightmares. But it's LeBron James who wins the title of Junk-Food-Ad-Man-Extraordinaire (JFAME)! He earned around $45 million for endorsing a whole menu of bad-for-you foods, beverages and chewing gum. (If he really eats this stuff himself, did it hinder his performance enough to delay his winning a championship by a year?)

But luckily, Mom and Dad, you can help kids resist these nutritional bombs. Most importantly, you can become the star who inspires your child by making good nutrition and regular physical activity a part of everyday life. Talk to your children about how "buy this junk" messages aren't kid-friendly. Explain that an athlete may deserve respect for accomplishing major feats in sports, but that doesn't mean he or she has any credibility when it comes to suggesting what you should eat for breakfast. Chew on that!

© King Features Syndicate

 
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Children 12-17 are the No. 1 viewers of athlete-sponsored food commercials. So what are top sports figures selling this impressionable audience? Mostly junk. In 2010, nearly 80 percent of athlete-endorsed food products were energy-dense and nutrient-poor -and more than 93...
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2013-35-06
Wednesday, 06 Nov 2013 09:35 AM
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