Tags: Healthcare Reform | Taxpayer | Funded | Obamacare | Promotions

5 Ludicrous Obamacare Promotions

Image: 5 Ludicrous Obamacare Promotions
Porta-Potties may carry ads for Obamacare.

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Friday, 12 Jul 2013 11:26 PM Current | Bio | Archive

From the ATR website.

In light of the fact that Obamacare becomes less appealing by the day, taxpayer dollars are being spent in questionable ways to advertise the unpopular law.

Here are the top five most ludicrous taxpayer-funded Obamacare promotions:

1. Coffee Cup Sleeves.

Oregon may begin printing Obamacare notices on coffee cup sleeves so everyone is aware of the great "opportunity" for higher premiums. Lisa Morawski, a spokeswoman for the Oregon Health Insurance Exchange said, "That's what we're thinking right now for getting to those hard-to-reach populations."

Yes, the hard to reach hipster populations who might fear enrolling if it becomes too mainstream.

2. "Modern Family" Plot Revisions.

California has signed a $900,000 contract with a public relations firm to market the state Obamacare exchange. One proposal is to write about the exchange in plotlines for primetime shows.

3. Airplane Banner Ads across Beaches.

Federal dollars provided through exchange grants in Connecticut will pay for beach flyovers advertising Obamacare.


4. Customized Sunscreen That Says "Get Covered."

Access Health Conn., the official state health insurance exchange will even be at Sailfest, a southeastern Connecticit event that attracts more than 300,000 people annually, to promote their exchange.

According to The Washington Post, "Officials will hand out suncreen customized with a 'get covered' slogan."

5. Porta-Potty Ads.

Washington's health exchange is promoting itself to young people in the music-loving state with outreach at concerts and music festivals.

Michael Marchland, who does communications for the exchange said, "We've talked about everything we could use, even whether we could do some branding on Porta-Potties."

A fitting place for those of us with an appreciation of strong metaphors.

Grover Norquist is president of Americans for Tax Reform, a coalition of taxpayer groups, individuals, and businesses opposed to higher taxes at the federal, state, and local levels. The coalition organizes the Taxpayer Protection Pledge, which asks all candidates for federal and state office to commit themselves in writing to oppose all tax increases. Read more reports from Grover Norquist — Click Here Now.

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In light of the fact that Obamacare becomes less appealing by the day, taxpayer dollars are being spent in questionable ways to advertise the unpopular law.
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2013-26-12
Friday, 12 Jul 2013 11:26 PM
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