Women business owners are more optimistic over economic recovery these days, and many expect to hire over the next year, a survey from the Center for Women’s Business Research and KeyBank finds.
Female CEOs felt more secure in April 2011 compared to April 2010 after investing in marketing, advertising and product development and prepping for growth in general amid the economic downturn, the Key4Women Confidence Index finds.
And prepping for growth translates into hiring.
Forty two percent of those surveyed plan to hire over the next year, while 5 percent of the 164 CEOs polled plan to cut workers.
"The index results illustrate that women business owners used the economic slowdown to improve their businesses, adjust their practices, and poise themselves for growth in employment and into new markets," says Maria Coyne, KeyBank's head of business banking and founder of Key4Women, according to CNBC.
More hiring would be welcome news.
|(Getty Images photo)
The unemployment rate rose to 9.1 percent in May, with 54,000 jobs created, far below many analysts' expectations.
MarketWatch, for example, was expecting 125,000 jobs to be added.
Higher gasoline prices and a slowdown in manufacturing stemming in part from the Japanese earthquake cut into hiring.
"The deceleration in employment growth, together with a string of disappointing results on other indicators, calls into question the sustainability of the recovery," says David Greenlaw of Morgan Stanley, according to MarketWatch
"However, we are still inclined to believe that this is a temporary soft patch reflecting supply chain disruptions, a spike in gasoline prices (which has been partially unwound), and weather-related influences."
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