Newsweek could be profitable again if it makes better use of its circulation database to “upsell” readers to premium newsletters and other products, according to one bidder for the Washington Post Company’s loss-making magazine, the Financial Times reported.
Christopher Ruddy, the president and CEO of Newsmax, a magazine and website catering to U.S. conservatives, told the FT a day after he made an offer for Newsweek that he believed he could restore the 77-year-old title to positive cashflow.
Ruddy wouldn’t say what he had offered in an auction where bidders are expected to offer only nominal sums but assume large liabilities.
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