Tags: Apple | gold | watch | demand

Apple: The Next Mover of the Gold Market?

By    |   Monday, 09 Mar 2015 08:10 AM

Move over, India. Here comes Apple!

Many gold market watchers know that Indians can move the gold market because of their huge demand for gold jewelry especially around wedding season. Yes, you read that right. India has a "wedding season."

Some of that is due to weather conditions. Some of it is due to Hindu beliefs. But since Indian weddings have lots of gold in them (particularly all over the bride), there is huge demand that picks up for gold anywhere around March and it can go through May or June, roughly.

So, those who watch gold trading in the market know to be aware of this season just for that reason.

Well, now they may have another reason. Apple! What?

Yep. You see, Apple is a $753 billion company now. So when it does something new, it can really place new demand upon something. And in this case "that something" is gold.

How so? Apple started production of the Apple Watch back in January and is looking to have them ready for purchase around April.

Well, one of the watches is encased in 18 karat gold. It's simply called the Apple Watch Edition. While we don't know the exact amount of gold that will go into one of these watches, we do know that Apple Spotlight has estimated that there will be between 50 g and 75 g of 18k gold used per watch.

Using the $1,200 per troy ounce price, that puts 50 g of 18k gold at $1,490 and 75 g at $2,235! It has been said that these watches will go for anywhere between $5,000 and $10,000. Well, you know Apple. They're not likely to go to the low side and have a low profit margin. So these prices on this particular watch are realistic (especially since there's more than gold in those watches, remember).

Even if you took that $350 watch and put $1,490 worth of gold on it, you've still got to sell it for at least $1,840. So I believe it's safe to say that these watches will go for thousands of dollars.

Now, you might think, "Who in the world can or would pay that much for an Apple Watch?" And if you think of a low number, you'd likely be wrong if you're thinking like Apple thinks.

You know Apple. They underproduce almost everything. And yet, they feel they can produce 1 million of these watches PER MONTH! Yep! You read that right.

So if you split the difference between the 50 g and 75 g and go with just 2 troy ounces of gold (62.5 g) per watch and 1 million watches are sold each month, then they'd use about 24 million troy ounces of gold per year, or roughly 746 metric tons.

Now this is huge when you consider that there's only about 2,500 to 3,000 metric tons of gold produced per year. And there's usually about 4,000 metric tons in circulation at any one time, roughly.

Therefore, Apple (if they truly do end up shipping anywhere near 1 million watches per month) would use around 20 to 30 percent of the gold that is produced annually. That's huge! If Apple's numbers are anywhere close to being right — anywhere in the ballpark — then this would give gold a huge boost as much more added demand will come on board relative to the supply available.

You might see how the first few months of Apple Watch Edition watches go, to see if they truly do hit anywhere close to this mark. (Honestly, if they hit half the projected number it will be bullish for gold).

Then, if Apple's numbers are on track, it would be worth buying a gold exchange-traded fund like SPDR Gold Trust Shares (NYSE:GLD).

God bless!

About the Author: Sean Hyman
Sean Hyman is a member of the Newsmax Financial Brain Trust.
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Move over, India. Here comes Apple!
Apple, gold, watch, demand
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2015-10-09
Monday, 09 Mar 2015 08:10 AM
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