Tags: facebook | nasdaq | nyse | stock

WSJ: Facebook Won’t Ditch Nasdaq for NYSE

By Nancy Stanley   |   Tuesday, 03 Jul 2012 07:33 AM

Despite Facebook Inc.’s botched initial public offering, the firm has decided to keep its stock listed on the Nasdaq, according to sources cited by The Wall Street Journal.

Facebook's debut on May 18 was beset by problems — a software error on the Nasdaq delayed the start of trading by 30 minutes, claims of selective disclosure on revenue growth and perceptions among some traders that the IPO was overpriced, Reuters reported.

Acknowledging that the company considered switching exchanges following the IPO, people familiar with the company’s plans told The Journal the firm decided by mid-June to remain on the Nasdaq for now.

The decision was made as Nasdaq executives sought to repair relationships that were damaged because of the IPO.

The exchange has said it plans to pay $40 million to brokers who incurred losses on Facebook orders that Nasdaq failed to confirm, the Journal reported.

Besides the technical problems at the opening of trade, Facebook executives have said that Nasdaq erred in releasing 12 million trades that were delayed by the glitches all at once.

Within minutes, the stock fell $2 per share, prompting several brokers to complain that the wave of sell orders pummeled the stock price, in turn, signaling to investors that the market had turned against the stock.

In addition, Facebook also believes that Nasdaq’s promise to compensate investors who lost money the Monday after the IPO was a mistake, according to the Journal.

The Monday after the IPO, Nasdaq said it would make changes to prevent a repeat of the problems with the Facebook IPO, although the technical problems that occurred have alienated the exchange’s largest customers and drawn scrutiny from the Securities and Exchange Commission, Reuters reported.

The Journal reported last week that the SEC was deciding whether to force Nasdaq to upgrade its systems.

However, The New York Times reported that the firm is still considering changing exchanges and is evaluating the costs of such a move.

Nasdaq and the New York Stock Exchange competed for months to have Facebook list on their respective exchanges. Nasdaq won the IPO partly because it agreed to shorten the seasoning period for newly traded companies, thus allowing Facebook to join the Nasdaq 100 three months after the IPO, the Times reported.

After dominating technology listings for the past 10 years, Nasdaq’s ranking has fallen. Nasdaq has accounted for 11 of the 24 technology listings so far this year, with the rest going to NYSE, according to Renaissance Capital, an IPO advisory firm.

“It might be an anomaly,” Aaron Levie, chief executive of Box, a data storage company, told The Times. “But Nasdaq is getting more competition from NYSE, which has been really proactive out here.”



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