Tags: Ford | Drop | Mercury | Brand

Source: Ford Plans to Drop Mercury Brand

Wednesday, 02 Jun 2010 02:35 PM

Ford Motor Co. is set to announce plans to eliminate its Mercury brand, whose sales and investment have plunged in recent years, a source briefed on the matter said.

Mercury was created in the 1930s by Edsel Ford as a vehicle line to serve as a bridge between the mass market Ford brand and the luxury Lincoln brand.

A wind-down of Mercury, coupled with Ford's planned sale of its Volvo car unit to China's Geely, would sharpen the automaker's focus on its Ford brand globally and the Lincoln brand in North America.

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Ford Motor Co. is set to announce plans to eliminate its Mercury brand, whose sales and investment have plunged in recent years, a source briefed on the matter said. Mercury was created in the 1930s by Edsel Ford as a vehicle line to serve as a bridge between the mass...
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2010-35-02
Wednesday, 02 Jun 2010 02:35 PM
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