Tags: Yahoo | Summly | search | mobile

Yahoo Buying Summly to Boost Searches on Mobile Devices

Monday, 25 Mar 2013 10:30 AM

Yahoo! Inc. said it’s buying mobile-product company Summly to simplify how consumers access information.

Summly, created by Nick D’Aloisio at the age of 15 in London, allows users of mobile devices such as smartphones and tablets to more easily find the news and information that’s important to them, Yahoo said in a blog posting today.

“Most articles and Web pages were formatted for browsing with mouse clicks,” Yahoo said. “The ability to skim them on a phone or a tablet can be a real challenge. We want easier ways to identify what’s important to us.”

D’Aloisio and the Summly team will join Yahoo in the coming weeks, according to the blog. Terms of the transaction weren’t disclosed.

Yahoo gained 1.8 percent to $23.26 on March 22 in New York. The Sunnyvale, California-based company’s shares have advanced 17 percent this year.

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Yahoo! Inc. said it's buying mobile-product company Summly to simplify how consumers access information.
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Monday, 25 Mar 2013 10:30 AM
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