Tags: Toyota | Camry | car | show

Toyota Revamps Camry's Looks to Maintain US Car Volume Edge

Wednesday, 16 Apr 2014 10:21 AM

Toyota Motor Corp. showed off a reworked Camry that sports deeper-stamped body panels and a modified cabin as the world’s largest automaker works to keep its benchmark sedan the industry’s best-selling car.

The 2015 Camry, restyled halfway through its model life, is “rebuilt from the ground up” with about 2,000 new parts and only the roof shared with the current car, Toyota said today at the New York International Auto Show. Sales of the sedan, which also has a new interior look and materials and more welds for sportier handling, start in the third quarter, Toyota said.

“This is the best Camry we’ve ever built,” said Bill Fay, group vice president for the Toyota Division.

Fierce Camry competition in the U.S. mid-size car market has expanded from the car’s traditional rivalry with Honda Motor Co.’s Accord to include Ford Motor Co.’s more stylish Fusion, Nissan Motor Co.’s revamped Altima and Hyundai Motor Co.’s Sonata. Those vehicles have increased the difficulty for Toyota to extend Camry’s run as the best-selling U.S. car for a 13th consecutive year in 2014.

Hyundai, which began cutting into Camry’s volume in 2010 when it redesigned Sonata, is also showing a reworked version of its U.S. top seller today in New York. In a break with Seoul-based Hyundai’s push for edgy styling in recent years, the 2015 Sonata smooths out the swoopy lines for a more restrained look.

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Toyota Motor Corp. showed off a reworked Camry that sports deeper-stamped body panels and a modified cabin as the world's largest automaker works to keep its benchmark sedan the industry's best-selling car.
Toyota, Camry, car, show
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2014-21-16
Wednesday, 16 Apr 2014 10:21 AM
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