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Pepsi Won't Advertise in Upcoming Super Bowl

Thursday, 17 Dec 2009 12:10 PM

Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.

The company wouldn't say how much it spent last year on Super Bowl ads, but it bought several minutes of commercials.

The Feb. 7 NFL championship game will be televised on CBS.

The nation's second-biggest soft drink maker is plowing marketing dollars into its "Pepsi Refresh Project" starting next month as its main vehicle for Pepsi. The project will pay at least $20 million for projects people create to "refresh" communities.

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Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online. Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company...
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2009-10-17
 

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