Tags: McDonalds | Sales | hamburger | Eating

McDonald's Sales Edge Modestly Higher on Strong US Sales

Thursday, 08 Aug 2013 08:25 AM

McDonald's says a key sales figure edged up modestly in July, as the Dollar Menu and Big Macs in the U.S. helped offset declines in other parts of the world.

The world's biggest hamburger chain says global sales rose 0.7 percent at restaurants open at least 13 months. That included a 1.6 percent increase in the U.S., where it said "everyday value offerings," breakfast and staples such as the Big Mac drove up results.

McDonald's stock was up 1 percent at $99.47 in premarket trading.

Editor's Note: Save, shop and invest like an insider! Our experts lead the way each month in The Franklin Prosperity Report. Click here to learn more.

With people being careful about their spending, McDonald's has aggressively promoted its Dollar Menu and other deals to attract customers. Analysts have expressed concern the strategy could eat into profit margins, but executives say the sacrifice is necessary to hold onto customers and grow over the long term.

McDonald's Corp., based in Oak Brook, Ill., had warned last month that it expected sales to be relatively flat in July and that the rest of the year would be challenging. The company has been struggling to drive up sales, citing intensifying competition and weak economic conditions around the world.

It's also trying to adapt to changing eating habits. It recently introduced a chicken wrap for people who want fresher foods. At the same time, the company is trying to remind people of longtime favorites and has been featuring its famous Big Mac in advertising.

The sales figure fell 1.9 percent in both Europe and the region encompassing Asia, the Middle East and Africa. CEO Don Thompson has said the company is working on adjusting to local conditions, whether it's by emphasizing deals more or extending the hours of operation.

Editor's Note: Save, shop and invest like an insider! Our experts lead the way each month in The Franklin Prosperity Report. Click here to learn more.

© Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 
1Like our page
2Share
Companies
McDonald's Corp. says a key sales figure edged up modestly in July, as the popularity of its cheaper eats in the U.S. helped offset declines in Europe.
McDonalds,Sales,hamburger,Eating
325
2013-25-08
Thursday, 08 Aug 2013 08:25 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved