Tags: Google | radio | Apple | streaming

Google Adds Free Radio to Music Service as Apple Streaming Nears

Tuesday, 23 Jun 2015 01:37 PM

Google Inc.’s music service will now include free Web-radio stations, seeking to lure users days before Apple Inc. debuts its streaming feature.

Google Play Music, a streaming and storage service, will roll out ad-supported radio, beginning in the U.S., said Zahavah Levine, vice president of partnerships, Google Play. The new feature will provide stations based on songs that users like — or from Google’s Songza, which curates songs based on factors such as moods, activities and favorite decades.

The Mountain View, California-based company is stepping up investments in music as it prepares for digital-song pioneer Apple to push its monthly song service to hundreds of millions of iTunes users on June 30. Already, Apple offers online radio — and is rolling out a 24-hour station “dedicated entirely to music and music culture” that will be broadcast to more than 100 countries.

Google Play Music, which has more than doubled its user base in the past year, is trying to capture more of the millions of consumers who open the application preloaded on smartphones around the world, Levine said. Many just close the program because they are initially prompted for payment.

“We think that by giving users a taste of Google Play Music, through the ad-supported tier, more users will ultimately become paying subscribers,” Levine said. “Until now, this was a lost opportunity — to bring more people into Google Play Music.”

The new service’s ads initially will include video and banners, Levine said, noting it will be a new revenue stream for artists.

© Copyright 2017 Bloomberg News. All rights reserved.

 
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Google Inc.'s music service will now include free Web-radio stations, seeking to lure users days before Apple Inc. debuts its streaming feature. Google Play Music, a streaming and storage service, will roll out ad-supported radio, beginning in the U.S.
Google, radio, Apple, streaming
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2015-37-23
Tuesday, 23 Jun 2015 01:37 PM
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