Colgate-Palmolive Co. says it is buying the shower gel and deodorant brand Sanex for 672 million euros ($940 million) from Unilever PLC in a move to expand its personal care business in Europe.
At the same time, Unilever is buying Colgate's laundry detergent business in Colombia for $215 million.
Colgate is shifting its focus away from laundry detergent to focus on categories includes oral care, personal care and pet nutrition.
Unilever bought the Sanex brand from Sara Lee Corp. as part of a larger acquisition of Sara Lee's body care and European detergent businesses completed in December. European regulators said it must sell the Sanex brand for the deal to be approved.
The Sanex business includes liquid body cleansers and deodorants sold mainly in Western Europe.
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