Tags: BlackBerry | Order | Million | Smartphones

BlackBerry Says It Gets Biggest Order Ever: 1 Million Smartphones

Wednesday, 13 Mar 2013 04:22 PM

BlackBerry, the Canadian smartphone maker, said one of its “established partners” has ordered 1 million BlackBerry 10 phones, the biggest single purchase order in the company’s history.

“An order for 1 million devices is a tremendous vote of confidence in BlackBerry 10,” Rick Costanzo, executive vice president of global sales for the Waterloo, Ontario-based company, said Wednesday in a statement. “Consumers are ready for a new user experience, and BlackBerry 10 delivers. With strong partner support, coupled with this truly re-invented new platform, we have a powerful recipe for success.”

BlackBerry, formerly known as Research In Motion Ltd., unveiled the BB10 lineup in January. The new phones, which run a redesigned operating system, are the linchpin of its comeback strategy. After pioneering the smartphone market, the company’s global market share had slipped to single digits amid competition from Apple Inc. and Google Inc.’s Android.

The shares jumped as much as 6.2 percent to $15.37 Wednesday after the announcement. BlackBerry’s stock was already up 22 percent this year through Tuesday.

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BlackBerry, the Canadian smartphone maker, said one of its "established partners" has ordered 1 million BlackBerry 10 phones, the biggest single purchase order in the company's history.
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2013-22-13
Wednesday, 13 Mar 2013 04:22 PM
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