Tags: best buy | web site | mobile traffic | crash

Best Buy Website Shuts Temporarily on Mobile Traffic Surge

Friday, 28 Nov 2014 04:32 PM

Best Buy Co.’s website was shut down for about an hour Friday, one of the biggest shopping days of the year, leaving some customers unable to make purchases.

A surge in traffic from shoppers’ mobile devices caused issues that led the retailer to shut the site temporarily to restore full performance, Amy von Walter, a spokeswoman for the Richfield, Minnesota-based company, said in an e-mail.

Chief Executive Officer Hubert Joly has been working on reviving Best Buy’s sales amid steep competition from online and big-box rivals. For all retailers, mobile shopping has become increasingly important, with more than half of all online browsing on Thanksgiving Day this year -- 53 percent -- set to be done on mobile devices for the first time, according to International Business Machine Corp.’s Digital Analytics Benchmark.

The shares rose 1.7 percent to $39.41 at the close in New York after earlier dropping as much as 0.7 percent on news of the shutdown. Best Buy has slid 1.2 percent this year.

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Best Buy Co.'s website was shut down for about an hour Friday, one of the biggest shopping days of the year, leaving some customers unable to make purchases.
best buy, web site, mobile traffic, crash
166
2014-32-28
Friday, 28 Nov 2014 04:32 PM
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