Tags: AT&T | Facebook | phone | sales

AT&T Considers Dropping HTC Facebook Phone Amid Lackluster Sales

Monday, 13 May 2013 04:22 PM

AT&T Inc., the second-largest U.S. wireless carrier, is considering whether to stop selling an HTC Corp. phone that integrates Facebook Inc. social-networking features after slashing the price by about $100.

“We’ve made no decisions on future plans,” said Mark Siegel, a spokesman for Dallas-based AT&T. AT&T last month became the first U.S. wireless-service provider to sell the HTC First, a smartphone that comes with Facebook’s Home social-networking software.

The prospect that AT&T may drop the device indicates lackluster demand for a phone whose price was already sliced to 99 cents from $99.99. Facebook unveiled Home in early April, underscoring the urgency of keeping mobile users more engaged. Home software has met with mixed reviews, and Facebook said last week that it has been downloaded about 1 million times.

“This is a bit of a disaster for Facebook when you look at it in context with the ongoing backlash against Facebook Home,” said Tero Kuittinen, New York-based head of sales and marketing for Alekstra Oy, a mobile diagnostics company.

Siegel declined to comment on sales of the HTC First. Technology blog BGR reported today that AT&T had discontinued the phone, citing a person it didn’t identify.

Derick Mains, a spokesman for Menlo Park, California-based Facebook, declined to comment. Shannon Roarke, a spokeswoman for HTC at Waggener Edstrom Worldwide Ltd., declined to comment.

© Copyright 2017 Bloomberg News. All rights reserved.

 
1Like our page
2Share
Companies
AT&T Inc., the second-largest U.S. wireless carrier, is considering whether to stop selling an HTC Corp. phone that integrates Facebook Inc. social-networking features after slashing the price by about $100.
AT&T,Facebook,phone,sales
221
2013-22-13
Monday, 13 May 2013 04:22 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved