Tags: apple | mac | software | iphone

Apple Unveils New Mac Software, Storage and Sending Features

Monday, 02 Jun 2014 02:08 PM

Apple Inc. unveiled new software for storage that positions it to compete against startup Dropbox Inc. and others, laying the groundwork for a busy second half of the year as the company works to emerge from a stretch of slowing growth.

Apple released a product called ICloud Drive and another called Maildrop for storing and sending files at its annual developer conference in San Francisco. The company also showed an updated version of its Mac operating system, called Yosemite, that looks more similar to its iOS mobile software.

With ICloud Drive and Maildrop, Apple is set to compete more with Dropbox and other similar services. With the storage feature, Apple will save a person’s files on its servers so they can be accessed from any device. The mail service makes it easier to send large files.

The updates offer a glimpse of Apple’s direction since the death of co-founder Steve Jobs in 2011. In particular, the announcements focused on making iPhones, iPads and Macs work more seamlessly together — be they text messages, constructing documents or making phone calls. The new Mac software also has a feature called Handoff, which makes it easier to work on documents between Mac, iPhones and iPads. It also includes ways to receive and make calls from the Mac if an iPhone is charging or isn’t available.

The event follows last week’s announcement that Apple is buying headphones and music-streaming company Beats Electronics LLC for $3 billion, another move to rev up growth. The company plans to keep the music and headphones products as a separate brand, a first for Apple, and the deal brings on board music-industry veteran Jimmy Iovine and artist Dr. Dre. Iovine was among the attendees at Monday’s event, which is Apple’s 25th developer conference.

To show off the new ways to make a phone call using a Mac, Apple senior vice president Craig Federighi called Dr. Dre using the computer with updated software.

“I can’t wait to get work for the team at Apple,” Dr. Dre said during the call. “What time should I get in to work?”

Apple shares fell less than 1 percent to $628.91 as of 1:41 p.m. in New York.


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Apple Inc. unveiled new software for storage that positions it to compete against startup Dropbox Inc. and others, laying the groundwork for a busy second half of the year as the company works to emerge from a stretch of slowing growth.
apple, mac, software, iphone
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2014-08-02
Monday, 02 Jun 2014 02:08 PM
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