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Tuesday, May 24, 2005 10:48 a.m. EDT

Wildmon's AFA Drops Disney Boycott

The American Family Association (AFA) announced today its decision to end the nine-year Disney boycott that was also supported by several other conservative organizations.

AFA attributes the suspension of the boycott to some positive changes in Disney and a decision to focus on more current and flagrant issues that address the same concerns AFA initially had with Disney.

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"We feel we have made our point," AFA president Tim Wildmon said. "Boycotts have been a last resort for us at AFA, and the Disney boycott was started to address issues of concern to us – especially the promotion of the homosexual agenda in the culture and media.

"Disney has become one of the less egregious perpetrators of the homosexual agenda, so we have decided to focus our resources on more pivotal issues related to the same concerns we had with Disney," Wildmon added.

Wildmon noted recent events lending hope for a more family-friendly Disney approach to entertainment.

"We are pleased to see Disney CEO Michael Eisner stepping down in September, a year earlier than planned, and the breakup of Disney and Miramax, which produced most of the movies associated with Disney that Christians found highly offensive," Wildmon said.

Disney is co-producing the Christian classic "The Lion, the Witch and the Wardrobe," by C.S. Lewis, and has hired two Christian marketing companies to reach out to the religious community with the film.

"In the past Disney’s corporate policy has kept them from targeting a religious audience, and their efforts to connect with Christians through 'The Lion, the Witch and the Wardrobe' is encouraging," Wildmon said. "Though we are glad to see some positive changes, we will continue to carefully monitor Disney as we have done in the past."

Editor's note:
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