Out of office just 3 1/2 years, Clinton recently returned to the limelight with a prime-time interview to publicize his memoir, "My Life," which goes on sale Tuesday. The expectation long before the 957-page book reached the stores was for a tome that would provide insights into the sexual scandal with a White House intern and impeachment, the nadir of the Clinton presidency.

"I think Reagan will be remembered as the better president, just because of the kind of man he was," said Judy Humphrey, a 66-year-old retiree from Palmyra, N.Y. "I didn't have a lot of respect for Clinton because of his personal life, though he may have done some good things."

Some 83 percent of those questioned said they have a favorable view of Reagan as a person, according to the poll conducted for the AP by Ipsos-Public Affairs. The former president completed his two terms in office in 1988.

A majority of 53 percent said they have an unfavorable view of Clinton, while 41 percent rated him favorably. In January, people were about evenly divided in their view of Clinton as a person.

Not Too Popular With the Ladies

Although stocks soared and the deficit fell during Clinton's tenure, many Americans associate the Democrat with the marital infidelity that nearly toppled his presidency, impeachment by the House and the Senate vote that saved him. Women were slightly more likely than men to have an unfavorable view.

"People give Clinton credit for the economy, but what happened in the White House was so morally reprehensible that people hold his personal behavior against him," said Robert Shapiro, a political science professor at Columbia University. "When people make the comparison, they see a big difference between the two men."

Reagan often gets credit for the end of the Cold War, even though former President George H.W. Bush was in office when the Soviet Union collapsed. The military buildup during Reagan's eight years and pressure on the Soviets are cited as contributing factors in the demise of the superpower.

By a 2-to-1 margin, those surveyed said Reagan was more effective at communicating his ideas to the American people than Clinton. "Reagan has certain ideals and principles and he conveyed those ideas clearly," said Vid Kondratas, a 33-year-old Springfield, Va., computer programmer who considers himself an independent. "People knew what Reagan stood for and what his principles were."

Clinton remains popular among Democrats and unpopular with Republicans, while independents are slightly more inclined to view him negatively. In the 2000 presidential election, Vice President Al Gore distanced himself from Clinton, in large part because of those perceptions. This year, Democrat John Kerry, who doesn't share the same ties Gore did, plans to have Clinton speak on the first day of the Democratic National Convention.

"Reagan had a lot of grandiose ideas, but Clinton just kind of told it like it was," said Ben Rivers, a 60-year-old independent from Orlando, Fla. "In years to come, I think people will realize that Clinton did better for his country than Reagan did."

Asked whether Reagan or the current president, George W. Bush, will be remembered as a better president, 76 percent said Reagan and 12 percent said Bush. Three-fourths of Republicans said Reagan, about the same margin as for Democrats and independents.

People were about evenly divided on whether Clinton or Bush will be remembered as the better president.

Republican Shannon Miller, of Dover, Ohio, said Bush would be more kindly remembered because "he hasn't had as many scandals."

Andrea Parron, of Harmony, R.I., a self-described "bleeding-heart Democrat," said that given the choice of Clinton or Bush, "I'd take Clinton back in a heartbeat. But I would kick him in the groin so he could keep his mind on business."

The AP-Ipsos poll of 1,000 adults was taken June 18-20 and has a margin of sampling error of plus or minus 3 percentage points.

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