Oh, sweet irony: The New York Times' months of vicious attacks on Mel Gibson's "The Passion of the Christ" helped make the movie a blockbuster hit, and now his popular new tie-in book has already soared to No. 2 on the Times' vaunted best-seller list.
NewMax has received news in advance that the coffee-table book "The Passion", No. 5 on the list this week, has gone up three notches on next week's list.
The publisher, Tyndale House, reports that it has submitted the seventh printing to one of its printers, but the 110,000 units are already nearly sold out. The sixth run, to arrive about March 16, is sold out.
The company is urging vendors to order soon. "With Easter in nearly mid-April and the movie going strong at theaters, we don't know when the pressure will let up."
$200 Million Man
And we can hear the Tinseltown left's screams and groans way over here in Florida now that the studio fat cats are reading Hollywood Reporter's headline that "Gibson could make $200 mil off 'Passion'".
Deduct the costs and it's more like $115 million, the trade journal says, but either way it's enough to bring tears to the eyes of all the execs who refused to have anything to do with the movie but now would love a taste.
Reminds us of that old children's story about Henny Penny.
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Mel Gibson's "Passion"