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E-mail Creative Specifications

File Sizes Item Limit HTML/text 10 KB Images Maximum 60 KB Recommended < 40 KB Banner Size Leaderboard — 728x90 pixels Wide skyscraper — 160x600 pixels Medium rectangle — 300x250 pixels Copy / Layout Formats Format Description HTML File The HTML should be coded by hand to ensure clean compact code. Please Don't use MS Word's 'Save as HTML' feature. Don't use MS Frontpage or any other WYSIWYG Web design software. If you cannot code HTML by hand, layout your e-mail in Word, we will produce the HTML markup. (Fees apply) Although cascading style sheets are common in Web design, avoid using CSS in your e-mail campaigns. It can render incorrectly in some e-mails, be stripped out or overwritten. If CSS is used, the styles must be embedded within the body tags and not within the header. No Java, JavaScript, frames, or ActiveX. Images can be hosted by you or by Newsmax A maximum width of 600 pixels applies Microsoft Word If unable to supply the creative in HTML format, send copy in a Word document. (Fees apply.) Use Word's formatting tools to show needed text format. Embed the images in the Word document to show layout, etc. Please also provide any images used as separate attachments. We will produce the HTML, formatted to match your doc. Plain Text Include your copy text inline in an an e-mail and attach images. We will produce the HTML and apply simple formatting. Ad Approval All copy subject to approval. All URLS will be checked for possible spam reporting. Please use: www.rulesemporium.com Text/Copy Subject Line will be Upper and Lowercase and must be more than a single word. Subject line should be a description of the e-mail. Cannot use "RE" or "FW" in subject line. Stock campaigns and any solicitation for donations must include a disclosure/disclaimer statement. Must be readable, block font, minimum size 8pt

Copy due: 2 days in advance of send date.