Tap into the Power of Emails with Newsmax
Email remains one of the best -- and most targeted -- marketing methods to reach online users.
The reason is simple: Users have to focus on your message alone when they surf through their inbox.
Despite the high response rates many marketers find with emails, most are shying away from email marketing.
One reason is the crackdown on spam.
Email lists - supposedly "opt-in" - have created nightmares for marketers. Even if the user has signed up for the-opt in list, they soon forget doing so - and are quick to hit the spam button when your email goes out.
Soon your company is on a spam list - and your hosting service is threatening to close down your Website!
But Newsmax's opt-in email lists don't have these problems - and you can tap into our powerful email universe.
Here are some facts and pointers for marketers:
Our Email Reach Is Enormous
Newsmax email subscribers include:
- 950,000-plus opt-in names for our main News Alerts list -- and it's growing.
- 80,000 opt-in names for our Health list emails.
- 150,000 opt-in names for our MoneyNews financial news alerts.
Content Is Critical
Not your content, but ours! Users subscribe to our news alerts because they love our news and unique perspective.
We also notify our email subscribers that we may allow advertisers and third-party offers to get our lists.
Even though we offer both exclusive and sponsored emails to our lists, our readers stick with us. Our opt-out rates are quite low compared to industry standards.
Our readers understand that we need to make money to provide them with the news. They also enjoy finding out about the products and services our advertisers may offer them.
Put Your Marketing Message into the Content
Marketers generally like to deliver their message exclusively to an email list without any other messages.
But many readers turn off and hit "delete" when they see a marketing pitch.
Newsmax has a great way to reach more readers. Marketers can put their advertisement directly into our news content. We call these email ads "sponsorships."
Sponsorship ads can be in the form of text, graphics or both.
What's good is that more online users will actually see your message. But what's really great is that Newsmax charges much less for these ads - a third of the cost of an exclusive email.
To put it another way, you can send three "sponsored" emails to our entire email list for the cost of one exclusive.
And we encourage our advertisers to send multiple sponsored emails. This way they will hit their target audience decisively.
Don't Be Afraid of Text-Only Emails!
Marketers are often taken by the idea that an email must be aesthetically and graphically pleasing to be effective.
But this is not always true.
Our email subscribers are information-hungry. They read and respond to good marketing copy.
We also encourage email ads with both text and a graphic.
In our sponsored ads we always end the email with a text link as an extra bonus to our advertisers.
And remember, new efforts to stop spam will likely penalize emails with html graphics.
Deliverability Is Crucial
Dozens of opt-in email marketing firms have over 1 million email names on their lists - some even offering great rates.
But what does that mean to you? Absolutely nothing if the emails are never delivered.
Most major ISPs - such as AOL, MSN and Earthlink -- use sophisticated blocking methods to stop email marketers from sending large bulk mailings.
So you may pay for a million emails to be sent - but only half may get delivered and a big chunk of those will end up in junk mail folders.
Because Newsmax is content driven - and all the major ISPs know us -- our emails not only get delivered to inboxes, they also get read!
Recently, Pivotal Veracity, an independent firm, conducted an audit on our deliverability with the nation's top 20 ISPs.
The result: Newsmax had 100 percent deliverability with these top 20 firms - MSN, AOL, Earthlink, you name it!
Take a Test Drive Today
If you don't believe us, take a test drive with Newsmax email advertising.
Our email list is in demand and our schedule is tight, so plan your email campaigns early!
To find out more about rates, place a campaign or schedule a test, contact our ad department today. Call 1-888-766-7542.
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