Tags: usda | food | stamp | telenovela

USDA Using Spanish ‘Telenovelas’ to Promote Food Stamps

Thursday, 12 Jul 2012 03:46 PM

By Todd Beamon

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
The U.S. Department of Agriculture is using soap-opera-style “telenovelas” to promote the availability of food stamps to Spanish-speaking individuals.

The segments center on a mother who wants to lose weight and to serve healthier food to her daughter, The Daily Caller reports.

The 10-episode series — “Hope Park” — presents a dilemma surrounding whether the woman should apply for the Supplemental Nutrition Assistance Program (SNAP), or food stamps. Each short “episode” ends with a cliffhanger, like “Will Ramón convince Diana how easy it is to apply for SNAP? Don’t miss the next episode . . . ”

By the end of the series, the mother overcomes doubts and misinformation about seeking SNAP and finally enrolls.

Telenovelas are popular throughout Latin American and a culturally relevant way to appeal to potential applicants, the Daily Caller reports. The novelas are available on USDA’s website for state and local outreach partners for use as radio public service announcements.

But the telenovelas are being criticized for targeting non-citizens, along with Spanish-speaking citizens. The USDA noted that food stamps are not available to those in the country illegally, but some non-citizens are eligible for the benefit.

In addition, the legal children of illegal immigrants are eligible for benefits, The Daily Caller reports, creating mixed households with the potential to be intertwined with benefit programs.

“Congress allocates funds to USDA with the mandate to conduct public education about the benefits of SNAP and how to apply to help reduce hunger in America,” Amanda D. Browne, a USDA spokeswoman told The Daily Caller in an email. “The radio spots were written and produced in 2008 and are targeted to communities most at risk for hunger.”

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

State Senator Protesting Ferguson a Victim of Attempted Carjacking

Saturday, 22 Nov 2014 19:56 PM

A Missouri state senator and gun-control advocate who has protested police actions in Ferguson surrounding the Michael B . . .

FBI Arrests 2 Would-be Ferguson Bomb Suspects

Saturday, 22 Nov 2014 18:05 PM

Two men suspected of buying explosives they planned to detonate during protests in Ferguson, Missouri, once a grand jury . . .

No Weekend Decision in Ferguson Shooting Case

Saturday, 22 Nov 2014 17:24 PM

A decision in the Michael Brown case will not be reached during the weekend.
The grand jury deciding whether to in . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved